External and Internal Environmental Analysis Essay

External and internal Environmental Analysis - Essay ExampleDiscussed below is the internal and external environmental analysis of Bayou hunting lodge a hotel in the lodging application (Nadine & Pahl, 2009). Recommended Vision Statement Success in the hospitality industry prat only be achieved if a company models its mint statement to target the customers it intends to provide go (Briggs, 1999). The vision statement must be brief, clear and concise. It must indicate the general direction the hotel aims to head, plot of land capturing the dream of the founders of the company. Therefore, the recommended vision statement must highlight the high regard in which customers are held by the employees, management and shareholders of the hotel (Briggs, 1999). In the case of Bayou Inn, the vision statement can highlight how the business intends to look in a specified duration of time. In such a scenario, the capturing of Bayou Inns aspirations occurs. An analysis of vision statements o f the biggest hotels in the hospitality industry indicates that these statements capture the aspirations of their founder for example, Conrad Hiltons vision statement for the Hilton chain of grand hotels, To achieve extraordinary things, you must first dream magnificent dreams (Briggs, 1999). ... Drucker also emphasizes that the customers rely on the bursting charge statement to figure out the services it provides (Briggs, 1999). Rarely do people look at the statutes, articles or names of an organization to determine the role it plays. Therefore, it is crucial to capture the main goals of the organization in the representation statement. The format of Bayou Inns mission statement ought to follow the guidelines used in the determination of objectives (Briggs, 1999). Meaning, the goals utter in the mission statement must be S.M.A.R.T ones. The acronym represents measurable, attainable, specific, realistic and time-bound goals. As a result, Bayou Inn can formulate strategies which will prove viable after the time allocated for their implementation (Briggs, 1999). SWOT Analysis A SWOT analysis helps an organization in the identification of the strengths, opportunities, weaknesses and threats (Nadine & Pahl, 2009). As a result, they are able to strategize with the cultivation garner in mind. Capitalizing on the opportunities detected, eliminating the weaknesses found, relying on the strengths noted, and avoiding the threats becomes easier for a company (Nadine & Pahl, 2009). The procedure followed when conducting a SWOT analysis involves the analyzing of both the micro and large environments of a business. The micro environment entails the functions found within an organization whereas the macro environment covers the aspects outside of the organization. The macro environment is further split into the broad and narrow categories (Nadine & Pahl, 2009). Information gathered from a SWOT analysis of the microenvironment reveals the employees outlook on the firms