Understanding Salivary Glands and Saliva

Hamlets Soliloquiy - 2069 Words

Ham Let Down Eva Young lives by the motto: â€Å"To think too long about doing a thing often becomes its undoing† (Quotable Quotes). The play Hamlet, written by William Shakespeare, exemplifies this quote as it showcases Hamlet’s never-ending battle with procrastination. This story follows the tragic hero and Prince of Denmark, Hamlet, whose father has just been murdered and his subsequent mission to get revenge. The play opens with a question, â€Å"Who’s there?† (Shakespeare 1.1.1), which establishes the underlying tone of the play and of Hamlet himself. Everything is questioned, and as a result, many major events are thwarted. Hamlet’s consistent indecisiveness hinders his ability to act resulting in his doom at the end of the story. Throughout†¦show more content†¦Despite displaying himself as weak, because it is widely accepted that Hercules stands on the side of brawn, it can be argued that Hamlet is aligning himself with brains. By portraying him self as the opposite of Hercules, he is proposing that he possesses a powerful intellect which in turn will assist him in his quest. At the end of the first act, Hamlet comes face to face with the ghost of his father who tells him that Claudius is his killer and orders him to avenge his â€Å"foul and most unnatural murder† (1.5.25). This sends Hamlet into his second soliloquy where he vows to â€Å"wipe away all trivial fond records, / All saws of books, all forms, all pressures past / That youth and observation copied there, / And [his father’s] commandment all alone shall live / Within the book and volume of [his] brain† (1.5.99-103). Similar to an explosion, Hamlet’s hateful emotions mushroom following the identification of his father’s murderer, his once loving mother and uncle are seen as transformed into a â€Å"most pernicious woman† (1.5.105), and a â€Å"smiling damned villain† (1.5.106). This passionate expression is one of the earliest progression points for Hamlet, signifying his transformation from a timid man, to one full of fiery rage willing to comp lete a challenge at any cost. Through the confirmation of Claudius’ hand in his father’s murder,

Public Relations Glitch A Critical Review On The Malaysian

Question: Discuss about the Public Relations Glitch A Critical Review On The Malaysian Airlines Case. Answer: Introduction The story of Malaysian Airlines missing MH 370 airplane perhaps is a classic case of public relations gone sour. Right from the time the incident happened up to the time the company made contact with the families so as to help them go through the whole ordeal, there were serious PR flaws that ordinarily were unprecedented. To the common person, the company seemingly appeared to have managed the situation. However, there are many pointers, in the eyes of a professional public relations expert that expose the serious flaws that, if it had been properly managed, would have not escalated to the levels registered. According to the Week (2017), there were about 239 passengers on board who vanished mysteriously in the air never to be seen again. These were people with families who cared and loved them a lot. Most of them were breadwinners and therefore, this incident was the biggest blow to the families, some might not have recovered yet. The report hereinafter will make great attempts to u ncover the serious public relations flaws the airline company made; tracing from the time the incident occurred till today, especially the manner in which it handled its relationship with the families of the victims. Later, through the lens of a PR expert, some recommendations on how best the company could have handled the situation are provided. Certainly, therefore, the report aims at providing a critical review of the case at hand and hopefully, it could be a resourceful guide to other companies with mission to have effective public relations policy. The Public Relations Flaws The field of Public Relations has gained traction over the last decade, especially in business. But, what is Public Relation? According to Bass (no year), Public Relations is about building and maintaining trust between a company and the general public through an effective communication and relational strategy. It is upon the company to create winning opportunities in the eyes of the public as far as business performance is concerned. In fact, as a rule of thump, the story being shared to the public (and stories would still be shared even if they do not come from the company anyway) must at all times appear to be truthful and honest; cover ups can ruin the companys image as was the case with the Malaysian airline. As mentioned earlier, there were serious PR flaws committed by the said company and the following paragraphs discuss those flaws in detail: Failure to properly manage the press Now, expectedly, with such a crisis that attracted the global attention, the media was going to leave nothing to chance, including exaggerating stories to build mountains over the issue. The company was an easy prey for the media. It allowed media to run with the story that it actually sent very harsh text messages to the families of the victims notifying them of the unfortunate occurrence. These revelations had a damaging effect on the image of the company as it showed how careless and insensitive it was amid the crisis. Perhaps, it lacked properly trained PR strategists to help them manage the press. Failure to craft a story to soothe the public Bass (no year) argues that it is always important to craft a powerful story that is truthful and clear and share with the public in an effective way possible. In the case of Malaysian Airline, that was lacking; instead they allowed the media to fill the void with exaggerated and even sometimes false stories about the incident. For example, the issue of the allegedly sending harsh text messages to the victims families would have not come to the public should they have had a carefully thought out communication plan to manage the situation. Besides, most of the times, the government authorities were seen to be at the fore front while the company took a backseat. This made the company appear less concerned with the issue and also revealed their ill preparedness as far as public communication is concerned. Allowed the case to remain incomplete Notably, to date there is yet conclusive story about the whereabouts of the missing airplane. Worse still, the company has not been seen by the public to be making some headway in trying to unravel the mystery. Actually, this is a classic case of incomplete written story. The families certainly are waiting for the answers three years later. Although the company lacks the investigating powers (as the investigations were being done by the state but now closed) it will still continue to bear the PR burden. Actually, this continues to expose their soft underbelly of their commitment to matters passenger safety and wellbeing. Failing to disclose information promptly The company issued a statement one hour after the plane was reported missing. This was seen by many as a PR flaw especially in an era of digital communication where information is available almost instantly. The one hour gap could have caused a lot of damage to its image. To the public, the company appeared disorganized and such a critical case could have been relayed to the public promptly. By delaying for over an hour, it could have created unnecessary anxiety, tension and speculation among the public. In fact, a lot of conspiracy theories came up afterwards. Notably, therefore, the company was seriously missing in action to be the first to break the news to the public. Fruitless attempts to cover up the story If there is something the company did poorly as far as PR is concerned, was attempting to cover up the story. There were reports that the company was underwhelming keeping in touch with the families of the victims after the incident (Culbertson, 2016). It was crucial and humanly expected of the company to sincerely show empathy to the victims families but that was not the case. This, once again, painted the company in bad light as one that does not care about the welfare of its customers. In Handling The Quagmire The company could have made some positive headway amid the crisis. Notably, the following is the manner in which the situation could have been handled: An effective communication plan Normally crises can temporarily destabilize a company but with an effective plan in place, most of the time, it will triumph; with the public opinion largely in her favor. The Malaysian Airplane company needed to have applied the Public information model (Toughsledding, 2008). In this model, firms can use it to ensure only truthful and accurate story is told to the public. There should be no room for cover ups or propaganda for a business concern lest you risk being viewed as dishonest. Damage control is often more costly than proactive management of public opinion. The case must be completed Although it is beyond its powers to investigate the matter by itself alone, it must be seen to be pursuing the matter to its conclusive end. The families of the victims are still waiting to be told about the whereabouts of the loved ones. Therefore, it is imperative for the company to pile pressure on the authorities to have the matter resolved. Otherwise conspiracy theories will still dominate and may continue to hurt the companys business performance. Careful rebranding Most companies, after a serious crisis has hit them, the next move is often to rebrand; renaming the company, changing the logo among others. Although that may work, as far as public relations is concerned, but largely it may be seen as a move to abandon the matter; especially in this case that has not been completed. Experts do recommend that rebranding should be strategic and carefully done so as not to be seen as a scape-goat tactic. Regular PR training of all staff in the airline Public relation is not a privilege for the few rather it should be compulsory to everyone in the company. Regular trainings in this area will equip the staff with PR skills essential to drive the business. Admittedly, the airline company is currently struggling financially as the business performance has dipped courtesy of the crisis. It is important for the company to integrate PR training as part of its recovery plan. This will also double up as a marketing tool for their struggling business Conclusion Essentially, therefore, Public Relations Management should be given the greatest attention by any company that wants to remain profitable in business. How the public views the company plays a critical role in the sustainability of its business. Perhaps other companies can learn something from the Malaysian airline situation. Therefore, a sound PR plan is critical for the company to remain in business. References The Week.(2017).MH370 conspiracy theories: What happened to the missing plane? Available at: https://www.theweek.co.uk/mh370/58037/mh370-conspiracy-theories-what-happened-to-the-missing-plane Bass, D. (no year). Public Relations: Core Principles and Strategies that Contribute to the Bottom Line. Available at: https://contracostamosquito.com/PDF/article_seven_77th.pdf Root, G.N.(2017). 10 Principles of Public Relations. Available at: https://smallbusiness.chron.com/10-principles-public-relations-10661.html Culbertson, A. (2016). Malaysia Airlines admits it 'made mistakes' over handling of missing MH370. Available at: https://www.express.co.uk/news/world/653727/Malaysia-Airlines-made-mistakes-handling-MH370 Toughsledding. (2008).The 4 Models of public relations practice: How far have youevolved? Available at: https://toughsledding.wordpress.com/2008/08/10/the-4-models-of-public-relations-practice-how-far-have-you-evolved/

Internet Addiction Essays (1377 words) - Behavioral Addiction

Internet Addiction A Growing Epidemic in America: Internet Addiction The Internet has become one of the most universal methods for communication with over 100 million users worldwide. From e-mail to the possibly billions of web pages, there is an infinite amount of information flowing. And another enticing aspect of the Internet, is the opportunity to interact with other people. Chat Rooms and MUD (Multi-User Dimensional) games offer the person the ability to talk and mingle with others online. But with this newfound freedom, also comes the possibility of abuse and addiction. Internet addiction, also known as Pathological Internet use, has emerged as a very destructive force in todays society. David Greenfield believes an estimated 6 percent of the web users 100 million people are thought to be online addicts, and that number is growing everyday. But what causes Internet Addiction? There are many different causes, but one of the most essential, is thought to be a personality disorder. Carol Potera, an author in Psychology Today says, The lone, bored, depress, introverted, lacking self-esteem, or have a history of addictions are most vulnerable. This group of people seems to be the most susceptible to all mental disorders, psychologically or physical. These people need to fill the void that has been created by not having any real life relationships, so they turn to the Internet, just as if someone would turn to drugs. Greenfield thinks people feel closer, quicker to the people they communicated with online than in real life; time passes freely, and people like the anonymity. (Greenfield) A study conducted by the Stanford Institute for the Quantitative Study of Society and InterSurvey (headed by Norman H Nie and Lutz Erbing) had some interesting findings. Twenty-five percent of the surveyed participants (4,113 in 2,689 households) say that web time has reduced their time spent with friends and family and participating in events outside the home. They also found that nearly 60% of the surveyed cut back on television viewing also, in which Erbing added that the Internet could be the ultimate isolating technology that further reduces our participation in communities, even more than TV did before. (Erbing) This is a relatively new disorder, and there hasnt been much studying or research of it. So how does one know if he or she is a pathological Internet user? There are a few symptoms that are good indicators of a problem, says Kimberly S. Young of AddictionSolutions.com. Neglecting family activities, social events, work, school in order to spend more time on the Internet is probably the biggest sign of Internet addiction. (Young) But also suffering withdrawal symptoms, not being able to limit time online, constantly thinking about the next online session, and preferring to talk to cyber-friends rather than face-to-face conversations are also signs. There are about 3 distinct situations in which internet addiction can take form although they all are based on the need of personal contact, and ability to change personal status to gain peer recognition Online games, chat rooms, and cyber-sexual addiction. Greenfield tries to identify these separate cases. One way a person becomes addicted to the net is through online games. It is a fantasy world where the player takes on the name of a character and they battle other on-line players accumulating points and status from other players. While online, the player feels in control of their destiny, yet off-line they feel less competent and maybe awkward when not playing. (Greenfield) I have been part of this MUD gaming system, and I must say that it was exciting. Although I wasnt that really interested in it after a few times of play, because the others were a lot better than I was, and I would lose almost every match almost indefinitely. I didnt feel a real need to return to the site to c ontinue the game mostly due to the fact that I wasnt successful in it. But if I would have better at it, and had fun, it could have been a different story. A more taboo type of addiction presented by the Internet is the cyber-sexual addiction. The Internet provides pornographic images to anyone, and there is almost no sort of safeguard to young children. This sort of freedom makes it